Mattel and Outright Games are partners on 3 games for consoles and PC

Mattel has introduced a multi-year strategic partnership with household sport writer Outright Video games to create three video games for consoles and PC.

The partnership begins with three new video games for all consoles and PC slated for launch earlier than the top of this 12 months: Matchbox Driving Adventures, Monster Excessive: Skulltimate Secrets and techniques and Barbie: Challenge Friendship, Mike DeLette, Mattel’s world head of digital video games, mentioned in an interview GamesBeat.

Mattel’s partnership with Outright Video games underscores its technique to deepen engagement within the digital gaming sector by leveraging iconic manufacturers to create compelling experiences for the worldwide market.

In 2023, Mattel Digital Video games hit a significant milestone, reaching 48 million month-to-month lively gamers, because of successes like Barbie DreamHouse Tycoon and Sizzling Wheels Unleashed 2: Turbocharged. As Mattel approaches its eightieth anniversary, the corporate is poised to increase its digital footprint by introducing extra video games on extra platforms that can attraction to followers of all ages.

“Mattel is transferring full steam forward in its dedication to delivering enjoyable, revolutionary digital gaming experiences that can increase the universe of its many beloved franchises for followers around the globe,” mentioned DeLette. “Deciding on the precise companions is a crucial part of this technique, so we’re very excited to announce this multi-year partnership with Outright Video games.”

Stephanie Malham, managing director of Outright Video games, echoes this enthusiasm.

“At Outright Video games, we’re proud to increase the worlds of iconic IPs into cherished video video games – working with Mattel gives a improbable alternative to mix our mixed experience to create participating and accessible new video video games that includes Mattel’s beloved world franchises,” mentioned Malham. “We’re excited to see this relationship evolve as we transfer ahead to provide Barbie, Monster Excessive and Matchbox followers of all ages a contemporary and thrilling method to take pleasure in these beloved franchises.”

Outright Video games is understood for producing high-quality video games that the entire household can take pleasure in, making them the right developer to deliver beloved Mattel franchises to life on consoles.

These video games are designed to supply a variety of experiences, from high-speed aggressive adventures from Matchbox to tales that emphasize teamwork and foster friendships with Barbie and Monster Excessive. Extra particulars on every sport, together with launch dates and options, shall be introduced within the coming months.

Again in February, Mattel introduced a partnership with Zynga’s Rollic to launch a brand new massively in style Barbie cell sport later this 12 months. Shortly thereafter, DeLaet introduced plans for Mattel to turn into a sport writer.

“All three video games have been actually constructed round the truth that the manufacturers have a big following and have been round for many years,” mentioned DeLette. “They do not have a presence within the PC/console gaming market but. And these are video games that could possibly be for a youthful viewers and have been underserved out there.”

Whereas Mattel’s Sizzling Wheels toy model had a presence within the video games, Matchbox did not have the identical angle. Monster Excessive has had video games on different platforms, however by no means on consoles. I keep in mind my youngsters enjoying Barbie Horse Adventures on Xbox a very long time in the past, however nothing recently.

There was a digital-physical Sizzling Wheels automobile racing sport, however the RC vehicles have been costly and the product did not promote that properly. DeLette began at Mattel a few years in the past and has had gaming tasks for some time.

“This 12 months will lastly see some merchandise,” DeLette mentioned. “We’re making an attempt to get to just about any main platform the place individuals play — on the cellphone, on the PC, even on electrical vehicles.”

Mattel launched a sport later this 12 months in partnership with Take-Two Interactive and Zynga for a extra grown-up Barbie.

“We’re actually looking for builders that match the style and the kind of age vary that we’re actually searching for,” DeLette mentioned.

Mattel additionally not too long ago introduced that it’s constructing a self-publishing platform for video games. DeLette mentioned about six different individuals have been employed to assist make it occur. It’s also doable mergers and acquisitions to amass extra expertise. Co-development can also be doable.

DeLette famous that Mattel operates in a countercyclical vogue in comparison with the remainder of the trade, which is shedding lots of people.

“Everyone else is shedding and backing off, and we’re accelerating,” he mentioned. “We at all times attempt to skate the place the puck goes.”

It isn’t simply due to the billion-dollar Barbie film. Every working unit at Mattel should function independently, DeLette mentioned.

Mattel does not have plenty of inner growth capability in the meanwhile, but it surely might develop over time.

Mattel now has 48 million lively customers in its gaming enterprise, lots of that are associated to Barbie Dreamhouse Tycoon on Roblox on cell in addition to different video games.

“We have already achieved nice success and we’ll proceed to develop our enterprise and our world-class merchandise,” he mentioned. “To begin with, product high quality is vital to me. If the sport cannot be nice, I do not need to make it.”

DeLette mentioned the corporate is learning UEFN, however has nothing to announce but.