Home Finance These 27 brands are sponsoring the 2024 eSports World Cup

These 27 brands are sponsoring the 2024 eSports World Cup

by Editorial Staff
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Earlier this week, the primary 2024 eSports World Championship took to the world stage. Held in Saudi Arabia, the mega-event options tournaments for 22 titles throughout PC, console and cell, with over $60 million in prize cash.

Given the dimensions of the event, manufacturers that accomplice with the event can have entry to tens of millions of followers watching on-line or in individual. In the meantime, Saudi Arabia funds the eSports World Cup Fund by way of its Public Funding Fund (PIF). Because of this, the taking part manufacturers assumed that the advantages outweighed the potential reputational danger.

Broadly, the 27 manufacturers which might be companions of the 2024 eSports World Championship fall into three classes: endemic sponsors, non-endemic manufacturers, and Saudi Arabian manufacturers and authorities operations.

Of the occasion’s 27 companions, eight are endemic to gaming and eSports. This contains {hardware}, eSports-focused skilled companies, and the builders behind aggressive titles.


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Honor — Huawei’s Honor 200 has been named the official EWC smartphone.

LG UltraGear — The {hardware} producer was named the official sponsor of the gaming monitor.

Bayes Esports and Grid Esports — The eSports World Cup has partnered with two main eSports information suppliers to assist reside match information protection of occasions.

Cyber ​​sports activities awards – The eSports business’s main award ceremony has signed an settlement to host the occasion through the eSports World Cup till 2026.

Sportfive — The gaming-focused advertising and marketing company continues its partnership with the Esports World Cup Basis as a sponsorship marketing consultant for the occasion. Earlier than the rebranding, Sportfive supported the earlier iteration of the occasion, Gamers8.

Infinite stage — The Tencent-owned developer behind PUBG Cellular and Honor of Kings has signed a multi-year settlement with EWC to assist the expansion of eSports ecosystems. This partnership covers the eSports World Cup, however the deal contains further occasions and collaborations over the following three years.

Munton — Writer Cellular Legends: Bang Bang has signed a multi-year take care of EWC to assist the title develop past Southeast Asia. The offseason cup for this title will probably be held on the EWC, in addition to the first-ever MLBB Girls’s Invitational.

Non-endemic manufacturers

Along with the video games, the eSports World Cup has signed sponsorship offers with 12 non-Saudi manufacturers. These embody main gamers in leisure, FMCG and expertise.

Adidas — the clothes model is an official commerce accomplice of EWC. All gamers, employees and crew will obtain premium kits from the model. Previous to EWC, Adidas sponsored a number of eSports groups, together with G2, 100 Thieves, and North.

Equipment Kat — the sweet bar is sponsoring breaks on the eSports World Championship to advertise its Take a Break philosophy. The model beforehand sponsored the League of Legends eSports ecosystem in EMEA in a deal brokered by Sportfive.

Pepsi — the worldwide beverage model signed an settlement with the Esports World Cup to assist the occasion’s pageant exercise. Along with the Rockstar bar (with karaoke), the model has sponsored Falcon Esports’ headquarters, which relies in Saudi Arabia.

TikTok — the short-form video platform was named the official leisure platform of the eSports World Championship. Along with the weekly reside present all through the occasion, the platform will characteristic particular icons and options unique to TikTok LIVE for EWC.

Sony — In a multilateral partnership, a multinational expertise agency signed an settlement to boost the content material of the event. Sony will make a behind-the-scenes documentary, and its music division will produce an anthem for the eSports World Cup.

DAZN — the worldwide streaming platform has signed a strategic partnership with EWC. DAZN will broadcast the occasion at no cost as the beginning of a wider initiative.

Warner Bros. Discovery — the leisure conglomerate signed a take care of EWC to broadcast the occasion. Specifically, WBD will construct on its Eurosport and CNN manufacturers to increase its attain. As well as, the chosen occasion will probably be obtainable on the Max streaming platform.

Star Sports activities Community — the Indian broadcaster has signed an settlement with EWC to broadcast the occasion on each its YouTube channel and its linear TV channels. This deal will assist EWC attain Indian followers of their native language.

Ax Shampoo and Physique Spray by Unilever Clear Males — Unilever signed an settlement with EWC to advertise two of its males’s manufacturers: Clear Males and Axe. This settlement builds on earlier eSports activations for each manufacturers.

Amazon — the multinational expertise and logistics big companions with EWC as an official industrial platform. Amazon web sites in Saudi Arabia and UAE will promote EWC and members will obtain low cost codes for the platform. As well as, Alexa house owners will be capable to ask their digital assistant questions associated to the eSports World Cup.

Audio device — the audio mixing device has partnered with the eSports World Championship to host a recreation audio remix contest. The grand prize winner will fly to London to work with Spitfire Audio at Abbey Highway Studios to create a industrial pattern pack. The model beforehand sponsored comparable content material at ESL Faceit Group’s DreamHack Atlanta 2023.

Saudi manufacturers and authorities operations

Unsurprisingly, the eSports World Cup has partnered with six manufacturers and authorities organizations backed by Saudi Arabia. Along with the direct revenues from these agreements, these transactions contribute to the broader strategic aims of the Authorities of Saudi Arabia.

ARAMKA — the state-owned oil and fuel firm, in partnership with EWC, acts as the primary sponsor of Aramco SIM Enviornment. Contributors can take a look at and compete in simulator races utilizing the most effective simulation setups.

STC group — Saudi Telecom has partnered with the eSports World Championship to offer seamless connectivity to all EWC venues and assist the occasion’s broadcast necessities. As well as, the group acquired the naming rights to stc Enviornment, stc Play Gaming Corridor and stc TV World Cup Studios.

Dr Suleiman Al Habib Medical Group — a Saudi medical skilled has partnered with the Saud Esports POWR staff to host the staff’s headquarters through the occasion. Followers can meet POWR gamers and take part in activations on the venue.

Jamil Autosport — The just lately launched motorsport division of the Saudi automobile importer is holding a number of occasions on the eSports World Cup. Along with VR racing, the corporate’s Jameel Motorsport Park will permit followers to take part in motorsport-related occasions.

Barn’s Espresso — The Saudi firm signed a deal for the unique provider of EWC espresso. The model may also have a sales space on the occasion pageant to attach with followers and deal with attendees.

The town of Kidia — a deliberate Leisure Metropolis close to Riyadh is the official venue for the EWC. The occasion will promote town’s gaming sector by highlighting its purpose-built playgrounds.


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